Lendly Invest

Lendly Invest

An investor platform for real estate crowdlending

On Lendly, people invest in business loans, mostly backed by real estate, and can sell their stakes to other investors.

In 2023 we redesigned Lendly’s public site and investor platform. I designed the marketplace, analytics and the flows where money and documents change hands.

Role
Designer: marketplace, analytics and money flows
Team
Lead designer, analyst, two PMs, copywriter · Lendly’s team and developers
Timeline
May to December 2023
Outcome
Platform designed and handed to Lendly’s developers

Lendly was a client of Cedro Agency, the studio I worked at.

Put the investor’s questions on the card

Before buying, an investor checks what the deal is and how risky it is. Lendly and our analyst decided what the card shows, and I designed it:

  • A badge for a loan or a project.
  • The yield, with a tooltip on how it’s counted.
  • A traffic light for late payments.
  • Badges when the seller guarantees a buyback or is linked to Lendly.
Loan cards on the market: the pointer on their badges and on the info icon by the yield
A market card and its badges

Lendly’s review took the traffic light off new loans, since they can’t be late yet. Their cards show how much has been raised instead.

In the first version the filters took half the screen. After a call with the developer, I made them fold away.

The market’s filters folding away and opening again
Filters that fold away

Two ways to buy

Buying a stake from another investor fits in one window.

A stake bought from another investor: the loan’s page, an amount entered, Invest, and the code from the SMS
Buying from another investor in one window

A new loan is different. Every document needs its own electronic signature, and none can be skipped. Our PM split the purchase into numbered steps, and I designed them with a stepper that shows how many signatures are left.

A new loan bought step by step: a document signed at each step, the stepper counting the signatures left
Buying into a new loan, one signature at a time

I also designed deposits, withdrawals and selling a stake.

Take the paperwork out of email

Two things used to go to support by email: the application for qualified investor status, which lifts the yearly limit, and a notarized power of attorney, needed to invest in new loans. Now both live in the account.

Try to invest over the limit, and the platform offers the application right there. Once it’s approved, a crown appears on your profile.

An amount over the limit, the application for qualified investor status, and a crown on the profile
Applying for qualified investor status

The rules changed four times in seven weeks, and I redrew the flow each time. My questions along the way made the team pin down who can invest where.

Show investors their own money

The dashboard shows your portfolio, your balance and a payout calendar with just the date, the borrower and the amount.

The dashboard: the portfolio and the balance, then the payout calendar
The dashboard and the payout calendar

Analytics opens on your own portfolio, with the platform’s numbers one tab over. Lendly chose the charts, our analyst sketched them from references, and I designed them, along with what a new investor sees before there’s any data.

Analytics on the investor’s own portfolio, then the platform’s numbers in the next tab
Analytics: your portfolio, then the platform

Where it landed

  • Public site

    Built over the summer of 2023.

  • Platform

    Handed to Lendly’s developers. In December I drew the mobile screens that were still missing.

Two phones: the account, with the application for qualified investor status, and a property’s page
The mobile screens from December

We’d agreed to skip mobile versions of similar screens but never wrote down which. Five months later nobody remembered. Next time I’d write it down.