Yandex Alice
An AI assistant that lives on the lock screen, not in a chat
The brief was a dream: imagine an AI product with no technical limits, built around the phone. The Yandex Alice team ran it as a design battle, a concept contest between studios and in-house teams, at the Kaiference conference.
Our studio team of five took 2nd place, one point behind the winner, an in-house product team.
- Role
- Senior designer
- Team
- Studio team of five, with an art director
- Timeline
- July 2025
- Outcome
- 2nd place, one point behind the winner
I worked on the idea, the scenario and the screens. The team presented it live at the conference while I worked remotely.
Pick one idea out of many
We started with a brainstorm, and the ideas got wild: a tutor for anything, last night’s dreams turned into a series, a guard against phone scams, whole worlds built from a prompt.
We picked the broadest idea, and the hardest: an assistant that works across all your apps and does things for you, not only answers.
Then we listed what people would use it for, from a social media detox to a summary after every call. Each one became a card Alice shows at the right moment.
When…
I want to…
So Alice…
I scroll social media too much
Take a break from it
Turns off notifications, switches on Sleep, locks the apps
I barely walk
Get out more
A walk nearby, a trip or a place to go
The doctor gave me pills
Not miss a dose
Reminders that fit around the day
I have work calls
Not miss anything said
The key points, the next steps and the recording
I can’t pick what to watch tonight
Have a good evening
A film picked from Kinopoisk, dinner from Yandex Eda
Turn several concepts into one
Each of us made a concept, then we laid all five side by side and kept the strongest parts: cards instead of a chat, a greeting that knows your day, and Alice’s purple.
Take Alice out of the chat
A chat works like a queue of requests. You have to know what to ask and remember to open the app.
Most moments when help is useful don’t look like that. You slept badly. A call starts in six minutes. You can’t decide what to do tonight. Nobody opens a chat then.
So we moved Alice to the lock screen. She shows a card when something is about to happen. The usual tools you call up yourself stayed in a second tab, Studio.
Stay with you all day
We planned a whole day, hour by hour: what Alice can notice at each point, from sleep, the calendar, steps and screen time, and what she brings.
08:00 Morning
- You wake upHow you slept, and a short warm-upPhone
- Breakfast timeA menu from your usual orders, here in 15 minutesPhone
- Standup soonYesterday in short, and a countdown to joinPhone
14:00 Work
- A mockup to reviewFeedback on a Figma frame, in the notchMac
- A call in six minutesEverything for it on one cardPhone
- Hours at the deskA break, and a timer for itMac
19:00 Evening
- A tiring weekA weekend away: a route, tickets, a hotelPhone
- A free eveningA film, and dinner to go with itPhone
- Before bedHow was your day?Phone
She doesn’t stop at suggestions. She orders, books and writes drafts, and you confirm with one tap. That tap is the rule: Alice never spends your money or speaks for you without it.
Before a call she gathers what you need. After it she sums it up: the key points, the next steps and the materials.
Before bed she asks how the day went, and the little face on the card takes on your mood.
Be there at the desk too
On a Mac, Alice sits in the notch. Paste a link to a Figma frame, say what you need, and she writes the feedback while the orb thinks.
When a call ends, Alice writes it up right there in the notch.
Set Alice up once
You sign in with Yandex ID, pick an avatar and a character for Alice, and connect services: Yandex apps, work tools, messengers, food delivery. The more she can see, the more useful her cards get.
Where it landed
2nd place
The jury scored five things: idea, visuals, storytelling, interaction and impact on the future. The maximum was 75 points. We finished one point behind the winner, an in-house product team, and ahead of the other in-house teams.
If we did it again
We’d spend less of the pitch on the perfect day and more on the first week: how Alice earns enough trust to be allowed to order your breakfast.